Does sales care about your customer program? Sales and CX alignment
Sales and customer experience alignment fails when nothing in the program helps close an account this quarter. Five things to hand sales monthly, two to avoid.
Tag
buy-in
3 posts. All topics.
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Pilot program buy-in: use internal marketing to sell it inside first
Pilot program buy-in is won before the steering group meets. How to use internal marketing (rule 6 of no-excuses CX) to get a sponsor, a story and a decision.
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Why pilot programs fail: corporate attention deficit and the fix
Why pilot programs fail: rarely from bad results, usually because attention runs out before anyone decides. Five structures that make a pilot survive.
