Customer retention during an acquisition: will you be fired?
Customer retention during a merger or acquisition fails because everything a customer relied on changes at once. A 30-day plan for the company and the CX lead.
Tag
change-management
3 posts. All topics.
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Pilot program buy-in: use internal marketing to sell it inside first
Pilot program buy-in is won before the steering group meets. How to use internal marketing (rule 6 of no-excuses CX) to get a sponsor, a story and a decision.
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Why pilot programs fail: corporate attention deficit and the fix
Why pilot programs fail: rarely from bad results, usually because attention runs out before anyone decides. Five structures that make a pilot survive.
