Content marketing measurement: what changed since 2012
Content marketing measurement has too many metrics and almost none describe the customer. What to ask readers instead, and a scorecard two teams can sign.
Tag
content-marketing
3 posts. All topics.
-
-
Content marketing metrics: measuring impact beyond the sale
Content marketing metrics stop at the sale. A fifth bucket, experience and retention, covers help, onboarding and renewal content and how to measure it.
-
Content that converts: answer the questions customers already ask
Content that converts answers the questions buyers already ask, in their words, before the sales call. Where those questions hide and how to publish answers.
