Control groups in marketing: how to measure what works
A control group in marketing is the set of customers you leave out on purpose, to see what a campaign really caused. Holdout vs control groups, sizing, setup.
Tag
control-groups
2 posts. All topics.
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Customer experience measurement: is your program worth the effort?
Customer experience measurement decides whether a program survives year two. Rule 7 of no-excuses CX: three questions, a comparison group, one page a month.
