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  • Can't the IT department do my customer analysis? Who should own it

    Customer analysis is a question-asking job, not a query. Why it belongs with whoever owns the decision, what IT should own instead, and how to split the work.

    Customer Analytics · 13 min read

  • Lessons from the Starbucks turnaround for customer experience

    The Starbucks turnaround, and its 2024 echo, shows what happens when growth outruns the experience: lessons on the core, visible listening, and the frontline.

    Customer Experience · 13 min read

  • Why pilot programs fail: corporate attention deficit and the fix

    Why pilot programs fail: rarely from bad results, usually because attention runs out before anyone decides. Five structures that make a pilot survive.

    Customer Experience · 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Vaclaw Karlfeld CX, VoC and AI enthusiast

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