Tag
email-marketing
2 posts. All topics.
- Voice of the Customer
Collecting customer email addresses: why can't we, and what works
Collecting customer email addresses fails for human reasons, not technical ones. What the frontline needs, what the customer gets, and how to measure capture.
- Customer Experience
Customer data sharing and trust: who's afraid of sharing their data?
Customer data sharing and trust come down to whether customers can predict what happens next. Where the helpful-or-creepy line sits, and five rules to hold it.