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  • Tennis and the art of effective customer experience

    Customer experience fundamentals from a tennis court: footwork before winners, fewer unforced errors, reading the other side of the net, a resetting scoreboard.

    Field Notes · 4 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Vaclaw Karlfeld CX, VoC and AI enthusiast

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