Voice of the customer: what it is, and what it is not
Voice of the customer is how a company hears, understands and acts on what customers say and do. Its sources, the feedback loop, who owns it, how to start.
Tag
fundamentals
2 posts. All topics.
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Tennis and the art of effective customer experience
Customer experience fundamentals from a tennis court: footwork before winners, fewer unforced errors, reading the other side of the net, a resetting scoreboard.
