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  • Customer Experience

    Health insurance customer experience: joining the consumer ranks

    Health insurance customer experience now decides whether members stay, as people choose plans and ratings publish how membership feels. What to fix first.

    Read more → 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Topics

  • Customer Experience 15
  • Voice of the Customer 3
  • Surveys & Research 2
  • Customer Analytics 8
  • Loyalty & Retention 4
  • Field Notes 3

Start with these

  • → Customer data quality: don't let inaccurate data stop you from acting
  • → Customer retention rate: are you measuring it correctly?
  • → Customers are grown, not captured
  • → Is customer lifetime value a waste of time? Only when misused
  • → Listening to your best customers: do you hear what I hear?

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