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marketing-programs

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  • Loyalty & Retention

    Drive profit with customer experience: no-excuses rules 3 to 5

    Customer experience and profit meet in three places: the right message, the moment of return, and the frontline. Rules 3, 4 and 5 of no-excuses CX explained.

    Read more → 12 min read

  • Loyalty & Retention

    Reduce customer attrition with the seven rules of no-excuses CX

    How to reduce customer attrition with the seven no-excuses rules: the excuses they answer, the two rules that cut churn fastest, and a one-week inventory.

    Read more → 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Topics

  • Customer Experience 15
  • Voice of the Customer 3
  • Surveys & Research 2
  • Customer Analytics 8
  • Loyalty & Retention 4
  • Field Notes 3

Start with these

  • → Customer data quality: don't let inaccurate data stop you from acting
  • → Customer retention rate: are you measuring it correctly?
  • → Customers are grown, not captured
  • → Is customer lifetime value a waste of time? Only when misused
  • → Listening to your best customers: do you hear what I hear?

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