Listening to your best customers: do you hear what I hear?
Listening to your best customers takes a separate path from the survey program. How to find them, what to ask in twenty minutes, and how to close the loop.
Tag
segmentation
4 posts. All topics.
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Are your products right for relationship marketing? A three-part test
Relationship marketing pays off for some products and annoys the customers of others. A three-part test (frequency, involvement, switching cost) sorts yours.
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Customer personas vs situations: designing for the many sides of me
Customer personas flatten a person into a type; the same person needs different things on Tuesday morning and Saturday night. How to rewrite them as situations.
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Should you fire your customers? A four-question decision path
Firing customers covers two cases with different answers, the unprofitable and the abusive, plus a loud one you must never fire. A four-question path decides.
