Customer experience management software has its own CX problem
Customer experience management software keeps getting bought and merged. What consolidation does to buyers and respondents, and how to protect your program.
Tag
survey-design
3 posts. All topics.
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Declining survey response rates: why surveys still matter
Declining survey response rates are real and decades old. Why fewer customers answer, why surveys still matter, and smarter, shorter ways to ask them.
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Beating the fallacy of cheap marketing
Cheap marketing is nearly free to send and expensive per unsubscribe. Why counting only the outbound cost misleads, and a cost-per-annoyed-customer habit.
