Tag
text-analytics
2 posts. All topics.
- Surveys & Research
Qualitative and quantitative feedback: a soft focus on hard data
Qualitative and quantitative customer feedback answer different questions: scores say where, comments say why. How to pair them and read 500 verbatims fast.
- Customer Analytics
Can't the IT department do my customer analysis? Who should own it
Customer analysis is a question-asking job, not a query. Why it belongs with whoever owns the decision, what IT should own instead, and how to split the work.